Thought this might delight you. I came across a full-page ad for the artist Michael Godard while paging through Skymall magazine on a Delta flight. Apparently he's "known as the 'Rock Star of the Art World' and "is currently the #1 best selling artist in the U.S." Then, "Godard's world of art invites us in to his lighthearted perspective of life that surrounds us, mirroring our lives through martinis with animated olives, drunken grapes, dancing strawberries, including his own vices of gambling and the good life."
The biography escalates until it hits this last line: "Today Michael Godard is considered one of the most prolific and influential artists of our time."
Liquid Metal editors-in-chief Nick and Justin shot a movie with some friends in 1999. It has only recently been edited. Here's a poster for the premiere on Saturday, May 8. Do come, all of you loyal readers.
Rohmer came into the public eye as a critic in the 1950s, a disciple of the film theoretician/ philosopher and Cahiers du cinéma editor André Bazin (Rohmer would later hold that same post at Cahiers). More than any of his contemporaries, Rohmer remained focused throughout his career on Bazin's concept of film as the medium par excellence to transcribe life--a conviction, in both cases, grounded in deep religiosity. In a 1983 interview, Rohmer described his "theoretical foundation" to Jean Narboni:
"All I'm doing is organizing Bazin's ideas. He said, with regard to Monde du Silence (The Silent World): 'To show the bottom of the ocean, to show it and not describe it, that's film.' Now, literature describes it; painting paints it; and by freezing it, by interpreting it, film shows it--for example, Nanook the Eskimo harpooning the walrus. It's like nothing else, it has no equivalent."
As a filmmaker, Rohmer was one of the greatest to work within the tradition of French cinematic "realism"--a diversely populated and impossible-to-fence territory through which runs one of the richest veins in film history. One finds not only Renoir here, but Maurice Pialat, for whom the documentary "miracle" of the Lumiere Brothers was the barred Eden to which the best efforts of the medium longed, impossibly, to return. There is the self-ethnography of Jean Rouch, and later of Jean Eustache, who, watching a TV broadcast of Nous irons à Paris, a minor comedy by Jean Boyer ("a director who never shined with ambition"), still saw "reflected, perhaps without trying, a certain image of the country, of villages, of France... I can show you an image of France in 1950, through this film which has no other ambition than to make you laugh." Much is risible about the onetime French Ministry of Culture slogan "Quand on aime la vie, on va au cinéma" ("When one loves life, one goes to the cinema"--a maxim I have seen, unsubstantiated, attributed to Truffaut). Love or hate aside, the necessity of communication between lived life and its simulacrum is an essential point (Rohmer, who co-authored with Claude Chabrol a study of the still-mistaken-for-hermeneutic Hitchcock, was quicker than most to recognize the pitfalls of "cinephilia": "I would even say that film is the art that can feed on itself the least")
As news of Rohmer's death spread, one film blogger recently promoted to a prominent editorship suggested that Andrew Bujalski write a eulogy for the Maître of "talkies." Heir apparent Bujalski admitted he wasn't familiar enough with Rohmer's films--which explains a lot. Rohmer works in a mode distinct from the American "realist" model, which, perhaps (over)reacting against idealized fantasist tendencies in our national art, insistently emphasizes the ugly, banal, and inarticulate in portraying the "real"--this includes smutched Ashcan School painting and hoarse Cassavetes films, as well as innumerable texts and mini-movements that don't bear mentioning. Aided for much of his career by his camera lucida, cinematographer Néstor Almendros, a politically-courageous man with a sixth sense for natural light, Rohmer's films were noted for extraordinary, unaffected beauty, an aura that had a spiritual dimension. To Narboni, Rohmer described his formative aesthetic experience, watching Rossellini's Stromboli:
"I hated the way it invited me to look at the world, until I understood that it was also inviting me to look beyond that. Right then and there, I converted. That's what's so great about Stromboli. It was my road to Damascus."
I felt similarly reading a declamation of Rohmer's some time back, a paraphrasal from Husserl's maxim on coming "back to things themselves," a statement which appears in a 1951 article for Cahiers: "Art's task is not to enclose us in a sealed world. Born of the world, it brings us back to it."
Pampered First Worlders adore this sort of storytime stuff, through which they can vicariously experience the oppression they've heard so much about and sham caring about, connecting the all-in life-or-death gambles of these never-say-die renegades to their own feeling of helplessness when their boss asks them not to use gChat at work. Rohmer, a most historically astute man, might have had compunctions about recasting the European arrival in The New World in Cameron's Manichean terms, remembering--as almost no-one seems to--that up until 1492 the Iberian Peninsula was still, at least partways, an occupied territory itself. But then it's so much easier to castigate one's forebears from the smug vantage of 21st century enlightenment than to take the leap of historical consciousness toward understanding of the Law of the Jungle that dictated their lives.
I would be remiss not to add that some Na'vi apparently have sex on-screen in Avatar, undoubtedly a Great Leap Forward in the entertainment industry's push to further alienate human sexual response from that no-ticket-required, profitless, prehistoric tangle of flesh and feeling, paving the way for a generation of warped libidos who'll make Furries seem positively back-to-nature (from the Avatar wiki: "One of the challenges in designing Neytiri was making her look sufficiently alien and yet familiar and appealing enough to make Jake's attraction to her natural and convincing.").
Finally, nothing in this Edgar Rice Burroughs balderdash could claim to bear any resemblance to any potential viewer's experience of life, any more than Cameron's Pandora resembles the place most moviegoers watched Avatar. The comedown, documented here, has apparently been considerable:
Hearing the news of Rohmer's death, I took the occasion to watch his last film, 2007's Les Amours d'Astrée et de Céladon--one of three the octogenarian made during Jim Cameron's post-Titanic idle. Rohmer adapts Honoré d'Urfé's L'Astrée, a four part work published between 1607 and 1627. A title card alerts us that the original setting of d'Urfé's novel, the Lignon River in Forez, has since been swallowed by industrial blight--but in Auvergne, a sufficiently sylvan setting was found to lay our scene. It's a delicious movie. Leads Andy Gillet and Stéphanie Crayencour display a wonderful clarity of feeling, and Rohmer, whose subject is so often fidelity, remains much more erotic than any apostle of Don Juanism (it's interesting to note that Rohmer sponsored the early career of another schoolteacher-turned-filmmaker, the great Jean-Claude Brisseau, whose monomaniacal focus on sex and spirituality will continue to baffle and discomfit mock-worldly reviewers)
Returning to Cameron and Pandora: This is not a polemic towards an art that acknowledges only the "scientifically known" world. I consider both Caspar David Friedrich and D'Urfé's contemporary Hercules Seghers, to provide only two examples, great artists of nonexistent landscapes. I find a closer analog to my subjective experience of the world in Lovecraft than in anything that provides Jason Schwartzman for my generational placeholder (or should I say Avatar?). And Nabokov never seems more pigheaded than when sweepingly condemning the fables of Gogol or Poe into his "books for boys" stack. But the predominant Science-Fiction/ Fantasy notion of beauty does not move me at all, most especially in its current dead-eyed CGI incarnation, of which Avatar is the apotheosis.
Les Amours d'Astrée et de Céladon, which presents a particularly Christian form of druidic paganism, complete with tripartite Man-God, confirms the possibility of Paradise in our world (and, implicitly, beyond). "We call classical," Rohmer once said, "the periods when beauty in art and beauty in nature seemed to be one in the same." His Auvergne of untrammeled sweetgrass is a 5th century Gaul... as rosily imagined by a Louis XIII-era imagination, and photographed in a 21st century France. The sense of tradition is touching, and watching it one wants Winter to end, cannot wait to be out-of-doors, among other things. Avatar and its ilk, by contrast, imply a surrender. The Earth abandoned to surface parking, we fall back on IMAX escapism. And as hilarious on many levels as the idea of "Coping With The Intangibility Of Pandora" is, it points to the very disturbing reality of a populace whose experience of art, life, nature, and beauty is so limited that a lurid 3D bitmap can be experienced as transcendent.
I allow Gore Vidal closing remarks, taken from his fine 1963 essay, Tarzan Revisited, originally published in Esquire , on the aforementioned Edgar Rice Burroughs, :
"Since there are few legitimate releases for the average man, he must take to daydreaming. James Bond, Mike Hammer and [Na'vi] are all dream-selves, and the aim of each is to establish personal primacy in a world which in reality diminishes the individual. Among adults, increasing popularity of these lively inferior fictions strikes me as a most significant (and unbearably sad) phenomenon."
Omitted by this admittedly charming bit of teetotaler propaganda are the high times undoubtedly enjoyed by this dissipated roué on the way to his premature grave, evenings begun with apéritifs and two bottles of Château Lafite at Les Ambassadeurs, our hero in full raconteur form, sending out sallies of wit at the expense of Dupuy and the Dreyfusards, quoting de Vigny from memory*, the voice firm at first but starting to go slushy once he's tossed down his second digestif, off to wend his way across the Place de la Concorde (almost knocked over by an omnibus), to stain his lips with gritty plonk at a piss-reeking assommoir, followed by clumsy coupling in a gray room in Pigalle with a menopausal Hungarian péripatéticienne who squats over a basin of greasy water and scrubs her exhausted loins with a gray rag that might have swaddled a newborn Christ, while the buveur finishes the last drops of cordial from his flask with a dyspeptic belch, leaving to be hit by an atavistic stab of guilt after his vague, instinctive genuflection when passing Sainte-Trinité, discreetly retching in the rotunda in front of the Parc Monceau...
There's more to life than organs, ya know???
*- Aimons ce que jamais on ne verra deux fois. Ah! qui verra deux fois ta grace et ta tendresse. (Let us love what we shall never see twice. Ah! Who will twice see your grace and tenderness!)
Our knowledge of Mr. Tilley's private pain should not, though, dissuade we the living from queuing up come Thursday, midnight, for a voyage into James Cameron's phantasmagorial brainpan. Nor should the contemplation of whatever irrevocable realization Mr. Tilley reached before stepping into the void or the feeling of terrible permanence he felt as the concrete rushed toward him prevent us from enjoying the wonderful promotional campaign the new occupants of his office have devised for we pampered consumers of the World, as lovingly chronicled in this fine Wired article, dated December, 10:
There’s no McDonald’s restaurant on Pandora, the intoxicating alien world created by James Cameron for his sci-fi movie Avatar — at least not yet. In the almost-inevitable sequel, all bets are off.
“There might be [a McDonald's] at the human base,” Cameron joked during a Thursday morning webcast announcing the massive Avatar promotional partnership between McDonald’s and 20th Century Fox. Cameron and Avatar producer Jon Landau laughed that they could envision unique regional cuisine for Mickey D’s Pandora franchise...
“We do have some arches in the movie,” said Landau.
“My God, that’s right,” Cameron said. “You know, people are gonna assume we knew about this tie-in before.”
The director... said the giant, arched rock structures on his incredibly detailed fictional world have nothing to do with McDonald’s.
“Honestly, that was pure coincidence,” Cameron said, “but every time we watch it, it’s like, ‘Oh, those are the Golden Arches‘ — especially at dawn. You could have sturmbeest burgers, you could have a hammerhead Big Mac, Quarter Pounder. It’d be like to be a quarter-ton, though — hammerhead, that’s a pretty big animal.”
“That’s why we like the Big Mac,” Landau said. “Everything’s big on Pandora.”
Diners at earthly McDonald’s will be getting a supersize helping of Avatar, which opens Dec. 18, thanks to high-tech commercial tie-ins with the movie...
In the United States, Big Macs will come with an Avatar Thrill Card that gives them access to interactive online experiences known as Pandora Quest and an augmented-reality game called McDVision. Completing Pandora Quest, in which players search for hidden objects within Pandora’s alien landscape, will give Avatar fans a chance to drive a virtual Pandora ROVR, a rugged off-road vehicle that lets them explore Cameron’s vivid sci-fi world online.
In Latin America, Avatar photo backdrops and augmented reality table stations bring the movie into McDonald’s dining rooms. In Australia, hidden codes on cups and trays give McDonald’s customers a shot at $80,000 in prizes. And in Singapore, Avatar commercials introduced a premium chicken sandwich. (OK, so that’s not so cutting-edge.)
“In the movie, we want to transport people to this world, and we want them to leave wanting to return to it,” Landau told Wired.com in an exclusive video interview (embedded above). “So through McDonald’s, you know, they have the opportunity to do exactly that through their various digital online experiences.”
Avatar’s gorgeous 3-D world brims with never-before-seen beasts and vegetation. But Cameron’s elaborate vision for the alien world — complete with a built-from-scratch language and other innovations — goes well beyond what’s seen onscreen.
Marketing efforts like the McDonald’s partnership are “all about expanding that world,” Landau said, “and utilizing technology to bring to the consumer different types of experiences, but all of one world.”
So, why the Big Mac and not some strange new sandwich? “It’s about thrilling your senses,” said Neil Golden, chief marketing officer for McDonald’s USA. “There’s so much going on with a Big Mac — the special sauce and the two all-beef patties. We think it’s a perfect match to tie that product in with a movie like Avatar, which is clearly about thrilling one’s senses.”
Paul L. Tilley 1967-2008 “I think he always wanted to be in advertising... He loved words, and he loved wordplay. The thing he loved about advertising was that it involved words in the service of an idea.”
